You can build a snazzy site and promote the heck out of it, but if visitors discover only sizzle, they'll leave faster than you can say "cost amortization."*

What separates great web sites from the crowd? Visitors. More specifically, conscious attention to the needs of the site's visitors. Dazzling graphics may grab attention on the first visit, but users won't stay to admire the pictures if they're looking for content. Even award-winning content can fail if a site makes navigation too difficult. And a brilliantly engineered site can run aground if its design makes ongoing maintenance too time consuming.

Predicate combines a strong focus on usability with the skills necessary to build a great site. Areas of expertise include:

• Site architecture
• Navigation and usability engineering
• Database design for dynamic, data-driven sites
• Ecommerce implementation
• Optimized, efficient graphics
• Interactive forums for visitors
• Easy site maintenance tools for employees

*From Jakob Nielsen: Web curmudgeon, voice of the user. Adobe Web Center, 2000